Strategic Marketing Planning & Delivery
Turn visibility into value with a clear, measurable roadmap.
If you’re investing time and budget into marketing but aren’t seeing a commercial return, the missing link is likely a focused, actionable strategy.
I work with you to develop a tailored marketing plan that:
- Aligns with your business objectives
- Targets the right audiences
- Prioritises activity based on impact
- Turns plans into performance with clear KPIs
What’s Included:
- Marketing strategy consultation
- Goal setting and audience definition
- Channel prioritisation and campaign planning
- Timelines, resourcing, and budget allocation
- Measurement framework development
Measured By:
- Marketing qualified leads (MQLs)
- Campaign response rates
- Channel ROI comparisons
- Goal conversion metrics
- Marketing performance dashboards
Digital & Data-Driven Marketing
Build a digital engine that delivers predictable, profitable outcomes.
Digital marketing shouldn’t be guesswork. I help you design and deliver strategies that are data driven, customer-centric, and engineered for maximum ROI.
Whether you need lead generation, better analytics, or more value from your existing channels, I bring the expertise to make every click count.
Services Include:
- SEO audits and optimisation plans
- Paid digital strategy (Google Ads, Meta, LinkedIn, AI-enhanced PPC)
- CRM and email marketing funnels
- Lead generation and nurture campaigns
- Analytics and reporting setup
Measured By:
- Website traffic and search rankings
- Cost per lead (CPL) and cost per acquisition (CPA)
- Conversion rates across campaigns
- Engagement and bounce rates
- ROI from digital ad spend
Website Design & Development
Create a site that converts, not just exists.
Your website should do more than look good—it should work hard for your business. I focus on strategy-first design that supports your goals, reflects your brand, and guides users to take action.
From UX to content to project management, I build high-converting websites in collaboration with trusted developers and designers.
Services Include:
- Website performance audits (UX, SEO, CRO)
- User journey and wireframe development
- Content planning and SEO copywriting
- Design and build oversight with partners
- Ongoing optimisation support
Measured By:
- Enquiry and contact form conversion rates
- Visitor-to-lead conversion rate
- Bounce and engagement rates
- SEO ranking improvements
- Time-on-site and goal completions
